Kumon’s Aspirations

We at Kumon share a dream, a dream of world peace brought about by education.

We will move toward the realization of that dream by helping people to better themselves through individualized education.

Acting as a responsible global citizen, Kumon will contribute to the growth and happiness of each individual by putting into practice our Mission, Vision, and Values.



By discovering the potential of each individual and developing his or her ability to the maximum, we aim to foster sound, capable people and thus contribute to the global community.


Vision of Kumon Group

We wish that all people in all countries and regions in the world will have the opportunity to learn with the Kumon Method, and that each individual in the world will be enthusiastically self-learning and making efforts towards realizing his or her goals and dreams.

Vision of Kumon China

To Pursue Children’s Potential and Contribute to China


What We, Associates, Care About

What we care about most is each individual child.

All Kumon learning must be, without exception, a useful learning experience for the child’s growth and future. We must provide an opportunity to learn with the Kumon Method to as many children as possible. These two things we always hold firmly in our hearts as we approach our work─ they are the sole reason for Kumon’s existence and development, and are also our responsibility for the children.

If, along the way, we waver or there is dissent, we will always stop to ask ourselves, “Will this really benefit the children?” and thus we will find our way once again. With this in mind, we will do everything in our power to make this educational method even more valuable and to allow as many children as possible to learn with the Kumon Method.

What we next cherish are the people who work toward achieving our common goal.

We have the highest respect for Kumon Instructors as well as all other people who care about children and who wish to contribute to society through education with us. With heartfelt appreciation and affinity, we strive to give our fullest support and to work in unity with all of these people.

We also greatly value all of our associates.

We must do our best to create and maintain the kind of workplace culture and environment where all associates can energetically approach their work with a sense of mission and challenge and can better themselves every day while a decent livelihood is ensured and adequate compensation is offered to all.

We put great emphasis on our commitment to the community.

We are grateful to the local communities in which we live and work. As a conscientious corporate citizen, we take an active part in a variety of activities to improve the quality of life in our communities such as the preservation of the natural environment and resources, and the improvement of local education and culture. In this way, we will fulfill our responsibility and obligation to the global community.

Lastly, we take to heart the following three things and will remain true to them in any situation.

  1. We affirm to be upright citizens by always asking ourselves if our words and deeds are fair and just.
  2. We will strive to be people who can feel joy and a sense of wonder while maintaining our conviction and pride as educators.
  3. We will cultivate a sense of modesty and humility so that we can always grow with each passing day.

What the Kumon Logo represents


“Every aspect of our logo expresses the values of Kumon.”
“The face inside is the “THINKING FACE.”

It represents the faces of children who learn, think, and grow within Kumon Centers.

It also represents the faces of Kumon Instructors and staff who are thinking about the welfare of children and developing themselves.”

“How can I help this child progress?”

Everyone involved in Kumon thinks about education very seriously, wants to learn from children, has the desire to grow alongside others, and to put all these into practice.

Kumon Blue represents intelligence,
honesty, and the sky that stretches across the world. It also represents our hope that the world will be united as one, that the future of our children will grow on a grand scale, and that people all over the world will think more seriously about education.